Marketing Strategies

Business models in the most cases are: Business-to-Business - B2B [1] , Business-to-Consumer - B2C [2] , Consumer-to-Business - C2B [3] , Consumer-to-Consumer - C2C [4]  and Business-to-Business-to-Consumer - B2B2C [5] . The B2B2C model includes all models. An online sales site is a clear example, a business that sells products of many businesses to consumers "B2B2C", uses consumers' ideas to improve their performance "C2B", and offers consumers products to other consumers “C2C”. The purpose of marketing is to create revenue; there are two main marketing strategies to implement this target: Traditional and Digital/Modern strategies. Traditional marketing strategies are: Outdoor [6] , Broadcasting [7] , Print [8] , Direct Mail [9] , Telemarketing [10] ,Window display & signs [11]  and Seminars [12] . Digital/Modern marketing strategies are: Social Media Marketing (SMM) [13] , Email Marketing [14] , Affiliate Marketing [15] , Internet Ads [16] , Product Pl...