Marketing Strategies

Business models in the most cases are: Business-to-Business - B2B^[1], Business-to-Consumer - B2C^[2], Consumer-to-Business - C2B^[3], Consumer-to-Consumer - C2C^[4] and Business-to-Business-to-Consumer - B2B2C^[5]. The B2B2C model includes all models. An online sales site is a clear example, a business that sells products of many businesses to consumers "B2B2C", uses consumers' ideas to improve their performance "C2B", and offers consumers products to other consumers “C2C”.

The purpose of marketing is to create revenue; there are two main marketing strategies to implement this target: Traditional and Digital/Modern strategies.

Traditional marketing strategies are: Outdoor[6], Broadcasting[7], Print[8], Direct Mail[9], Telemarketing[10],Window display & signs[11] and Seminars[12]. Digital/Modern marketing strategies are: Social Media Marketing (SMM)[13], Email Marketing[14], Affiliate Marketing[15], Internet Ads[16], Product Placement (Embedded)[17], Search Engine Optimization (SEO)[18], Pay-per-Click[19], Content Marketing[20], Mobile Marketing[21], Marketing Analytics[22] and Webinars[23].

In my opinion, there are no peculiar differences between Traditional and Modern strategies, for example, the Outdoor marketing strategy is still an important marketing tool, it is digitized but not replaced, and another example, seminars and their digital form, webinars. Broadcasting is just digitized, using all forms of social media instead of TV and Radio.

Pros of modern marketing strategies are the ease and speed of data transfer to customers and marketing analysis that build a cumulative database for upgrading. Cons are the ease and speed of negative feedbacks distribution through the digital media badly affect the product sales and the lack of expert advice. Pros of traditional marketing strategies are easy to reach specific customers and availability of expert advice. Cons are high cost and limited customers.

A successful marketing strategy should focus on and plan to: adding new customers, regain lost customers, and increase the portfolio. To implement this target both Traditional and Modern (Digital) marketing strategies should be considered, according to the product type.

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[1] Business-to-business: selling products and services to another business

[2] Business-to-consumer: selling products and services directly to consumers, with no middle person

[3] Consumer-to-Business: People are commissioned to offer selling services to the firms

[4] Consumer-to-Consumer: Consumers sell to other consumers

[5] Business-to-Business-to-Consumer: ex: manufacturer to wholesaler to consumer

[6] Billboards, bus/taxi wraps, posters, etc

[7] TV, Radio, etc

[8] Magazines, newspapers, brochures, business cards, flyers, etc

[9] Brochures, catalogs, etc

[10] Phone, text message

[11] Arranging products, signage, posters, and decorations at your storefront to create a display

[12] Face to face meeting with customers

[13] Using social sites and platforms to advertise products

[14] Is considered both direct and digital marketing strategies

[15] A company compensates third-party publishers to generate traffic or leads to the company products and services

[16] Paid ads

[17] Putting or referring to a branded item or object into a movie as part of the movie or TV/Online show

[18] Achieving the highest position or ranking practical in the natural or organic listings

[19] An advertiser pays a publisher every time an advertisement link is “clicked-on”

[20] Is the creation and distribution of digital marketing collateral to increase brand awareness

[21] Multi-channel marketing strategy aimed at reaching an audience on smartphones, tablets, mobile devices, via websites, email, SMS and MMS, social media, and apps.

[22] Transforming consumer behavior into data

[23] Meeting with customers through the media